A ‘Snap’ look at the future of marketing

acura-sent-100-followers-a-snapchatSocial Media Today’s top 5 trends to watch in 2014 include the introduction of Snapchat marketing.

Snapchat is a mobile app that allows users to send photos and videos to other users, which are only visible for up to 10 seconds before self-destructing. Pew Research examined Snapchat for the first time in October 2013, and found that 9 percent of cellphone owners use the app. Pew Research found the app is primarily used by a younger crowd — 26 percent of cellphone owners ages 18-29 use the app, while less than 5 percent of older cellphone owners use the app.

Snapchat use

Source: Pew Research

Late in 2013, brands began picking up on Snapchat’s marketing potential. Taco Bell was one of the first adopters, using Snapchat to introduce its beefy crunch burrito.

The app’s new Stories feature, which lets photos and videos linger for 24 hours, provides more opportunity for brands to market themselves. Todd Wasserman at Mashable wrote, “Eventually, Snapchat could charge brands for the ability to create Stories or — more likely — to promote those Stories beyond a brand’s fan base.”

With any emerging media, there are innovative ways for brands to capitalize on the potential. When it comes to Snapchat, however, the only brands that will have success are those that have young target audiences.

What ways can you think of to use Snapchat for marketing?